A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be make or break for generating more […]
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be make or break for generating more
1993. The 1st CLICKABLE BANNER AD WENT LIVE. The first banner ad was bought by AT&T on HotWired.com, 44% of people who saw it clicked on it and the ad changed the whole advertising industry. 1994. YAHOO! FOUNDED.FIRST SOCIAL MEDIA SITE, GEOCITIES. It was the first website that let
As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all of those changes isn’t easy. Thankfully, when it comes to achieving SEO
On-Page SEO 101: Tips for Keyword Optimising the Most Critical Parts of Your Website Read More »
For years Pinterest has served as a popular source of inspiration and creativity. As we continue to navigate through the unprecedented challenges of COVID-19, and people around the globe continue to practice social distancing, even more are turning to the platform as a primary destination for shopping and discovery. More specifically, over the past two
Why Pinterest’s Verified Merchant Program Will Help You Reach New Audiences Read More »
Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. You can then use it to track and improve performance. The information you get from social media analytics tools will help you determine which strategies work
11 of the Best Social Media Analytics Tools (Free and Paid) Read More »
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires
A Step-by-Step Guide to Advertising on Instagram Read More »