Brand Building

Facebook Ads

Google Ads

SEO

Brand Building

Build Your Brand With Social Media Marketing

Building a brand is important to build a relation with your  audience so they become true fans and followers interested in your products and services. They will know what to expect from your brand, what it stands for and represents and therefor more likely to buy your offers.

The best places to build your brand are social media platforms like Facebook, Instagram because your target audience is hanging out on them daily. Firstly it is very important to define your target audience and the buyer personas whom you then offer valuable and interesting content to build up trust and engagement.

Facebook Ads

Why Advertising on Facebook

There are over 2 billion users on Facebook which makes it the biggest social media platform. You can target this people very precise offering them relevant post ads and content they are interested to entice them to click or purchase. The clicks are most of the time cheaper then advertising on google thus it makes Facebook ads affordable for lower budget companies.

Post from friends and family are prioritised on social media platforms especially on Facebook so organic reach is constantly declining. On the other side paid ads are guarantied to be seen by your chosen audience. 

Social media marketing is cost effective because you only pay when someone clicks your ad (PPC) and the average cost per click is $1,50 way cheaper than traditional advertisement. It also allows you to retarget people who visited your site and which are more likely to convert for less thus increasing your ROI.

SEO

Free Website Traffic

SEO is an inbound marketing strategy which means that you reach out to people who gave you permission because they are interested in your offers.

It drives quality traffic to your website for free and once you are on page one of search engines a lot of quality traffic on long term is guaranteed. It may take even up to 12 months before you get on the first pages of search engines but it is worth the effort.

The long term goal of SEO is to rank consistently on the first pages of search engines like google and get a lot of free, relevant and valuable costumer thus saving money and reducing the number of paid ads.

This can be achieved through applying the different SEO technics like On Page SEO and Technical SEO. Some of them must be implemented because they are crucial and build the foundation for the other SEO techniques. 

 

Google Ads

Why Advertising On Google

Google is the biggest advertising platform in the world, they dominate the market with over 80%. The first 3 google search results on a page are paid google ads, millions of people are using it monthly to put their products and services in front of the public eyes. There are also other types of google ads like display ads, ads on you tube and gmail inbox. 

After your ad is planed and launched and everything is set for a successful Adwords campaign you will be charged only when someone clicks on your search or display ad. 

Advantage of Google ads is the possibility to target directly the people searching for your keywords and who are interested in your offer. All the data is trackable and therefor we can easily retarget and scale the ad performance. This also makes it possible to measure the costs, adjust and achieve higher profit.

First you will need to have a professional website, landing page or e-commerce page where you can send traffic to. If you do not have one yet visit our web design page to get one. If you do, the next step is to create a google ads account then set up your campaign with all the relevant targeting options for your business, keywords and budget. 

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